outreach with an impact

industry analysts

"During my time in Ovum, I worked with Pia and experienced the establishment of Ericsson's analyst relations outreach program across Asia Pacific. Pia proved to be a great asset in facilitating communications between Ovum, Ericsson Australia and the head quarters in Stockholm. In fact, the Ericsson AR program was probably the best in terms of responsiveness, access and plain good fun!" Neale Anderson, Research Director,  Asia-Pacific, Ovum, Australia

“I have known Pia from her days with the AR team at Ericsson. She has been terrific in helping me get relevant information and updates. Her enthusiasm and drive in her role didn't require me to look any further. In fact, I missed her when she changed role and focused on IMS.”    Shomik Banerjee, Industry Analyst, Enterprise Communications, Frost & Sullivan, UK

"Pia has established excellent relationships with analysts across the Asia Pacific region and despite multiple countries and cultures always made the analysts feel welcome and relevant. Pia has an in-depth understanding of what's important for the analysts to do the job properly, supporting them and providing relevant information in the best possible way." Warren Chaisatien, Managing Director , Telsyte , Australia

"I've had the pleasure of working with Pia in my previous role as Principal Telecom Analyst with Gartner. Pia is a thorough professional who has provided unstinting support, clearly understanding the stringent deadlines and relevance of the research area I have been involved with. Importantly, Pia has taken the initiative of fostering exchange of ideas and managed expectations well between her team and the analyst community. Analyst events have been well structured focusing on subjects of relevance and fronted by well informed team members. As always one returned from these events with a feeling of satisfaction that time was well spent. Indeed Pia follows the decorum of upholding excellent analyst relations." Principal Analyst Telecommunications, Gartner India

"While she was at Ericsson, Pia worked in one of the best AR teams we deal with. She understands fully the nature of both outbound and inbound AR and was always careful to balance the two. She plans well and is efficient in getting things organised.  She makes herself known around the client organisation so she can find the information she wants quickly.  Also, she gets to know the individual analysts and their research needs well, so that she really can offer them a relevant service." Martin Garner, Former Director of Wireless, Ovum, now Director of  Mobile Internet, CCS Insights, UK

Adrian Dominic Ho, Research Manager, Asia/Pacific Managed Services & Enterprise Networks, IDC

 "Working with analysts is no easy task.  It requires a special skill set combining responsiveness, an ability to work under tight deadlines and an understanding of diverse technologies...all while being personal enough to engage fluidly with internal and external customers.  Working with her for several years, it's clear that Pia executes on all fronts." Peter Jarich, Research Director, Telecoms, Current Analysis, USA

"I have worked with Pia in my previous role as an industry analyst and Pia has left a good impression.  Pia is professional and has shown a willingness to go the extra mile on my inquiries and requests.   Pia is also thorough in her delivery, hunting down the relevant person that I should be speaking with and ensuring that the answers I get are satisfactory.  Amicable with a pleasant personality, Pia is a pleasure to work with.” Research Director, Asia Pacific, Top tier telecoms/IT analyst house, Singapore

“Working with Ms. Langstrom over the years has been an exercise in productivity and professionalism. By quickly responding to and even anticipating my requirements as an analyst, Ms. Langstrom has consistently provided me with the information and resources needed to conduct a variety of research projects.” Senior Analyst, Next Generation Networks, IMS, Heavy Reading, Global coverage– based in New York, USA

"In her time at Ericsson, Pia understood the value of good Analyst Relations and she made a real difference to the entire AR activity in her territory, meaning that it was always easy to get the right person to speak with.  It was always a pleasure to attend events she organised and on which she worked tirelessly.” Senior Analyst, Consumer Broadband Services, Ovum, London, UK

“Ms. Långström's unique experience combines business savy with technical insight, making her one of the most gifted Industry Analyst Relations (IAR) experts in the high-tech industry.  Her understanding of technology, market dynamics and messaging helps drive IAR impact to new levels.” Ken Rehbehn, Network Research, Yankee Group, North America

Research Director, Consumer Services & Mobile Devices, Gartner, China

"Developing and maintaining a world class analyst relation team for a giant telecom supplier such as Ericsson is as challenging as being the White House spokeperson, and Pia has been able to juggle with the right balance between ensuring the right marketing message is effectively communicated, and meeting analysts' requirements." Stéphane Téral, Principal Analyst, Service Provider VoIP, IMS & FMC, Infonetics Research,  USA